The Internet is THE Community IWOM White Paper series report, 2008 Q3 - Topic Two英文资料.pdf

Topic Two: Alternative Ways to Measure Internet Community Dynamics “The Internet is THE Community”: IWOM white paper Series on Internet Word of Mouth (IWOM) Development in China 2008 Q3 © 2008 CIC Alternative Ways to Measure Internet Community Dynamics Editorial Summary The Chinese Internet Community is a new media, which is redefining the relationships between brands and consumers. However, not all communities are the same nor do Community Passion communities for each brand category have the same impact and meaning. In this white paper “Alternative Ways to Measuring the Measure Internet Community Dynamics”, Internet Community which is Topic 2 of our “The Internet is THE Community” series of reports, CIC proposes Community Community a sample set of community measurement • Creativity Interactivity indexes to help brands and commun