所学知识（Knowledge in）.doc

所学知识（Knowledge in） Major books: Popular communication: 1. To understand what mass communication is, it is a science that studies the regularity and behavior of people using symbols to communicate social information. What is the origin of mass communication, there are three main sources of mass communication, namely behavioral science, information science and journalism. 3. What are the characteristics of communication? 1. The propagation process is dynamic. Its movement characteristics are embodied in the symbols of meaningful combination in form (information) in a specific channel flow, essentially is the meaning of the communicators and the waiters or spiritual content of the bidirectional interaction, namely the action and reaction. 2. The propagation process is sequential. The sequence of the sequence shows the sequence of each link and factor in the transmission process, and the function is performed according to the flow direction of the information. 3. The process of transmission is structural. The structure of the transmission process is the overall relationship between elements and links in the process. The sequence of time and the structure of the chain is also the structural feature of this process. In addition to the overall structure, each link or element in the transmission process has its own deep structure. What is the function of mass communication, the mass media media has five functions, namely publicity function, news communication function, public opinion supervision function, practical function and cultural accumulation function. The practical significance of mass communication improves our understanding of the law of mass communication, so that we can be in a more favorable position in predicting and grasping the mass communication. The types of communication, the understanding of communication, the type of transmission, the spread of people, the transmission of people, the spread of groups, the spread of the organization, the spread of the ma