一份优秀的月度区域营销推广方案的评析（An excellent monthly regional marketing promotion scheme）.doc

一份优秀的月度区域营销推广方案的评析（An excellent monthly regional marketing promotion scheme） Shopping malls, such as battlefield. As a strategic region, the regional market can effectively occupy a regional market, and enterprises may spread the national market with a prairie fire. In the face of the highly competitive market environment, only by playing systematic and comprehensive marketing campaigns, can we truly establish the market position of products that can not be shaken. And the key to the success of every marketing campaign is to draw up an excellent plan, that is, regional marketing plan. For the area manager if there is no systematic and comprehensive marketing plan, only by subjective experience blindly one-sided marketing operation, personal feeling undoubtedly makes the enterprise on the basis of one-sided viewpoint, care for this and lose that in the regional market, in a passive, even out of the situation. The case is a IT analysis on consumer goods in May a good regional marketing promotion plan, the plan from the market analysis, target decomposition, product strategy, channel strategy, promotion strategy, terminal construction, advertising budget and several marketing system, the comprehensive planning of the regional market marketing campaign plan. As it relates to trade secrets, the specific details do not elaborate. We only share the main points of the framework with them. After all, it is better to teach people to fish than to take fish. Although it is not necessarily the best regional marketing program, it will also provide some reference to many readers. market analysis Know the enemy and know yourself, know yourself. First of all, review and summarize the market environment of the province in April, including competitive products market performance, consumer market changes, industry channel changes, major distribution events. Secondly, on April the provinces marketing analysis, including sales data analysis, inventory, distribution of other marketing goa