浅析公司产品的定价策略毕业论文.doc

浅析公司产品的定价策略 摘要：产品的价格,一方面以产品的价值为基础,另一方面又受到市场环境因素的影响,往往变化较大。 Analysis of Pricing Strategy of Company Product Abstract: The price of the product being based on the value of it and involved the environment of the market changes a lot. Firstly, this paper introduces various pricing strategies. Different price strategy can be adopted to take up the share of the market in terms of new or old of the product. Then the examples of successful and frustrated pricing strategies are analyzed. Finally it summarizes common price strategies to promote the product effectively. It requires enterprise to account, analysis, control and forecast for the cost and enterprise make judgments and selection according to the factors such as, market structure, market supply and demand, consumer psychology and competitive situation to make scientific and rational pricing strategies. Choosing right pricing strategy can obtain consumer’s trust and improve the economic benefits of enterprise. Keywords: prices; pricing strategy; market; survival 目 录 绪论………………………………………………………………………………………………Bibliography................................................................................................................................9