宁波象山影视城旅游发展策略研究毕业论文.doc

毕业论文 （20_ _届） 宁波象山影视城旅游发展策略研究 摘 要 随着影视业的快速发展，中国影视旅游经历了从萌芽到发展的时期,目前正处于发展阶段，影视旅游也成为一个比较受关注的研究对象。近年来，我国乃至全世界的影视剧拍摄地热衷于选址在风景优美的旅游景区或专门的影视城，从而带动了拍摄地旅游业的大力发展。关键词：Abstract Along with the rapid development of Chinese film, film and TV tourism experienced from budding to development period, this is developing, film tourism has become a more popular research object. In recent years, our country and even the world have chosen location in beautiful scenery of Tourism scenic spots or the special studio, thus promote the development of tourism in the film or TV studio. This article is regarded to collecting the date on development of Ningbo Xiangshan studio in recent years, and Sampling survey from the visitors, and comparing the excellent studio cases with Xiangshan studio, so the studio in tourism development strategy Xiangshan insufficiency of thought Xiangshan studio formulate correct marketing strategy, understanding of the tourist market of rules and the successful development of film and TV tourism market. Survey Xiangshan studio tourism development situation based on communicat- -ing with some persons, to discover the development process of some problems existing in Ningbo Xiangshan town, aiming to tourism market development situation and problems puts forward the improvement and implement the feasibility of tourism development strategy, combined with tourists of travel demand and behavior characteristic, suitable for the development of tourism products, with visitors better meet visitors tourism demand, better development of film and TV tourism industry. Keywords: Film tourism, Development strategy; Ningbo Xiangshan studio目 录 1 引言 1 1.1 研究意义与目的 1 1.2 研究方法及思路 1 1.3 研究设计与研究流程 3 1.3.1 研究设计 3 1.3.2 研究流程 3 2 国内外影视城发展概况 4 2.1 国外影视城发展概况 4 2.1.1 发展历程 4 2.1.2 成功经验借鉴 4 2.2 国内影视城发展概况 5 2.2.1 发展历程 5 2.2.2 成功经验借鉴 5 3 象山影视城的发展概况 7 3.1 综合概况 7 3.2 管理体制 7 3.3 市场营销 8 3.3.1 发挥影视名人名片效应 8 3.3.2 加大市场推广规模与力度 8 3.4 象山影视城与成功案例的对比 9 4 象山影视城发展环境的SWOT分析 10 4.1象山影视城发展环境的优势分析 10 4.1.1 海滨自然风光 1