论沃尔玛的供应链管理.doc

燕京理工学院 高校论文写作和调研方法使用手册的结课论文 论沃尔玛的供应链管理 学 院：管理学院 专 业：物流管理 指导老师：杨炳军 学 生：谢璧珠 学号：110320150 班级：物流1105班 2014年5月27日 摘要 本文首先阐述了供应链管理的含义，再是描述了沃尔玛供应链管理的现状，最后是沃尔玛供应链管理的借鉴意义。沃尔玛的供应链管理主要由四部分组成：供应商管理、顾客需求管理、物流的配送、信息技术管理。沃尔玛拥有世界上最大的民用卫星和数据库系统可适时地将沃尔玛分布在世界各地的分店和供应商连接起来；沃尔玛采用天天低价的经营策略，力争为消费者提供最优价格的产品。?通过跨企业的供应链管理运作，沃尔玛建立了高效的配送系统，拥有全美最大的私人卫星通讯系统和最大的私人运输车队。在与供应商建立长期稳定的合作伙伴关系的同时，沃尔玛地建立了零售商主导的供应链模式。?沃尔玛供应健管理成功的关健在于一整套先进、高效?的物流和供应链管理系统。将顾客需求管理作为供应健管理的?起点和源动力是沃尔玛供应链管理成功的基础，现代信息技术是?沃尔玛供应链管理成功的保证，物流系统的整合是沃尔玛供应链?管理成功的内部优势。? 关键词：供应链管理 沃尔玛供应链管理现状 沃尔玛供应链管理借鉴意义 English abstract: this paper first expounds the meaning of supply chain management, then describes the present situation of the wal-mart supply chain management, finally the wal-mart supply chain management.Wal-marts supply chain management is mainly composed of four parts: supplier management, customer demand management, logistics and distribution, information technology management.Wal-mart has the worlds largest civilian satellites and the database system can timely will distribute the wal-mart stores and suppliers around the world together;Wal-mart USES the strategy of everyday low prices, and strive to provide consumers with the best price products.Through across the enterprise supply chain management, wal-mart has established the effective distribution system, with the nations largest private satellite communication system and the largest private transport fleet.With suppliers to establish long-term stable cooperative partnership at the same time, wal-mart to retailer dominated the supply chain model is established.Wal-mart supply health management is key to the success of the whole set of advanced, efficient logistics and supply chain management system.Customer demand management as the starting point and the source of power supply health management is the foundation of wal-mart successful supply chain management, modern information technology is assurance of success of wal-mart supply chain management, wal-ma