咨询公司PPT模板-科尔尼127页.ppt

This presentation stems from two useful books “Say it with Charts, The Executive’s Guide to Visual Communication.”, Fourth Edition, Gene Zelasny, McGraw-Hill, 2001 “Say it with Presentations, How to Design and Deliver Successful Business Presentations.”, Gene Zelasny, McGraw-Hill, 2000 Agenda Some healthy habits Choosing charts Using charts Visual concepts and metaphors Some Healthy Habits Cash flow from operations is increasing fast Cash flow from operations is increasing fast Growth is mainly driven by developing countries Growth is mainly within developing countries Healthy habits checklist Mitigation strategies took the following form Minimum legible font size depends on screen width and distance from screen Healthy habits checklist Our company’s sales trends, 1996 - 2001 Our sales have grown substantially since 1996, in spite of the decline in 1998 Comparison of 2001 return on investment by company In 2001, our company ranks first in return on investment Market share trends, by company, 1996-2001 Our company’s market share has improved since 1996 Results of recent opinion poll of 16 top management executives Less is more! Healthy habits checklist Meaningful leads checklist Sentence (including verb) that describes the key message, not the data! Example: “Our market share is growing”,  not “Market share trends by company.” Lead is one line long at maximum! Lead explains the message from data, but does not fill data gaps! Choosing Charts There are 3 steps to choosing charts It is key to first be clear about the specific point you want to make Work Project 1 On the following pages, you will find tabular data on the net sales, earnings before interest and taxes, and return on assets over 10 years for seven major U.S. book publishers. Assume Macmillan is our client. On the next page, write a list of 10 possible messages the data might yield, based upon your analysis of the data. Don’t worry whether or not the messages are accurate. As you write the