物业管理企业竞争力分析.doc

物业管理企业竞争力分析 【摘要】 物业管理是一个新兴的以服务为主的产业,在经历了近30年的产业变迁以后,企业的竞争开始回归到理性的发展轨道上来。所以,企业要结合实际情况从自身条件为出发点,发掘竞争优势,努力打造企业核心竞争力,保持企业的持续竞争优势。 本文在企业核心竞争力的理论基础之上,结合物业管理及行业特点,对物业管理企业核心竞争力的相关概念进行界定,通过对物业管理企业相关活动的分析,发现其优势价值资源,结合企业核心竞争力理论界定物业管理企业核心竞争力的构成要素及影响因素,并结合案例实证物业管理企业核心竞争力构成要素及关系。针对分析结果,给出培育和提升物业管理企业核心竞争力的对应建议以及行业今后的发展方向的展望。 Abstract Property management is a new service as the industry, after nearly 30 years after the industry changes, the enterprise the competitive began to return to the rational development track. In recent years the development of our countrys property management industry has made some of the more obvious outstanding results, industry overall quality improved, successively appeared a number of outstanding property management enterprise and guide the development of the industry of our countrys property management, become the industry model of learning. But the development of the industry is quite the imbalance of the development of the enterprise is more serious polarization, excellent high qualification property management enterprise quantity is less, low qualification and small enterprise in a majority. From the industry distribution situation, the south more than the north, economy developed eastern coastal areas more than is relatively backward western region, in the long run against the overall development of the industry. So, the enterprise according to the actual situation from their own conditions as the starting point, explore competitive advantage, to create the enterprise core competitive ability, keep the enterprises sustainable competitive advantage. Based on the core competitive power of enterprise based on theory, combined with the property management and industry characteristics, property management enterprise core competitive ability of the related concept definition, through to the property management enterprise related activities analysis, find the advantages value resources, combined with the core competitive force of the enterprise theoretic