[经管营销]pinterest 案例分析.ppt

Engagement More than 80% of all pins are re-pins, which shows Pinterest’s viral potential. Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content. An infographic is pinned * The What, Why and HowMarch 2012 What is Pinterest? “A content sharing service that allows members to pin images, videos and other objects to their pinboard.” - Pinterest “The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.” - Jeff Bullas, What is Pinterest? A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasnt clever enough to think of my own, the photos I wish I had taken but didnt. What is Pinterest? Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER The New, Shiny Toy Women Rule! How Does Pinterest Make Money? Revenue Could Also Come From… Advertising through branded campaigns, outbound links and traditional ads. Ecommerce partners for affiliate links? Selling goods and services to users (e.g. virtual goods, printed collections, premium tools)? Selling user data/analytics Let’s Get Started – 1, 2,3 Ask for an invitation Create a Pinterest profile. Link a Twitter account and upload a branded logo Follow other people with the same interests as your brand Create boards Pin, pin, pin Get the Browser Add-On Place it on Website or Blog Use an iPhone What to Pin, What to Pin? How to Pin Step#1: Select Image Step #2 After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear. Step 3: Click on “Pin This” Step 5: Pick the board for it appear, write a short description and, if you want, also post it to Twitter What’s in it for PR and Marketers? The Power of Referrals “This is big” TechCrunch, March 8, 2012 Link