分析飞力公司战略目标与绩效管理之间的脱节（Analyze the disconnection between the strategic objectives and performance management of feili company）.doc

分析飞力公司战略目标与绩效管理之间的脱节（Analyze the disconnection between the strategic objectives and performance management of feili company） Analyze the disconnection between the strategic objectives and performance management of feili company Enterprise is: in the summer of 2010, I fly to force the company strategic performance management system design, when read the companys performance appraisal system, found the companys evaluation index is not derived from the company strategic objectives and annual key work, most of the appraisal index is derived according to the job description of the responsibilities, this certainly does not stand for the focus of the companys business, assessment index for the companys performance management is not dock with the strategic target system, unable to form the strategic objective support, cause the disconnect between the company strategic objectives and performance management. What the company is doing is that the companys strategic objectives are not being met, but the performance of all departments and employees is good. In the survey, we learned that the strategic objectives of the company include: the goal of the financial level is to increase the profit of the company by increasing the sales revenue and lowering the operating cost. The goal of the market level is to lock up the top 500 high-end customers and realize the market structure transformation by entering the high-end market. The goal of the internal operation level is to improve the operation ability, improve the product quality, and improve the rd ability. The goal of learning growth is to optimize management and enhance learning. Through in-depth understanding of the company, the planning and implementation of feili company are very different: Sales work: director of sales work around in the low-end market of existing gain more market share, sales department always request the company to reduce the price, because of the low end of the market competition important factor is price