品牌战略要先于公司战略外文翻译.doc

本科毕业论文（设计） 外 文 翻 译 原文： Strategy of the brand should come before the company strategy What is the brand, the industry has great controversy. But no matter how dispute, differentiation should be brand one of the most important attribute, this is beyond reproach. What is the difference? Why difference? Difference has what good? These problems can also can produce some controversy. But anyway, effective differences can bring distinctive, the unique value, or need to create unique value differences, this should not have any dispute. The product show the differences of need being awareness and trust, this carrier is the brand. The brand is the customer of difference of a cognitive and ideas. Through the customer to the brand such diversity and to bring the unique value of cognition, concept, product realization sales, customers to buy it. From difference to customers to buy such diversity itself to differences between, and the unique value of cognition, idea is not the missing link. You cannot bypass this link direct realization sale or purchase. The quality of the product is again good, if not enter customer mental were customers cognitive and choice, cant sell products. In this sense, from the product itself to they are buying the section between is more important than the product itself a ring, is to realize products to commodities breathtaking a jump the most crucial one annulus. Established in product or service itself on the basis of quality difference, unique value cognition is actually brand, people through brand reveal the unique value of incentive to buy the product. Brand rather than product quality itself creates customer, promoted the product to product leap. Brand will not only promote sales, more importantly it realized sells at a premium. The value of the brand is reflected not only in promoting product exchange, circulation, but also the give brand owners over industry average profit margin of the price realized sales. This is because the brand in