巧克力英文演讲GODIVA_比利时chocolate课件.ppt

* Romantic Chocolate By Vivian We eat chocolate when we were children. Pralines, commonly known as Belgian chocolates or chocolate bonbons in English-speaking countries, are chocolate pieces filled with a soft fondant centre. They were first introduced by jean Neuhaus , a Belgian chocolatier, in 1912.9.There have always been many forms and shapes in Belgian pralines. They nearly always contain a hard chocolate shell with a softer (sometimes liquid) filling. The filling can be butter, liquor, nuts, marzipan, or even a different kind of chocolate. They are usually wrapped as a gift. Belgian chocolate Today, Belgian pralines are still very popular in Belgium, as well as in other countries. The largest manufacturers are Neuhaus, Godiva, Leonidas,and Guylian. Godiva. Godiva Chocolatier is a manufacturer of premium chocolatesand related products. Godiva, founded in Belgium in 1926, was purchased by the Turkish Holding owner of the ülker Group, on November 20, 2007.1234. Godiva owns and operates more than 600 retail boutiques and shops in the United States, Canada, Europe, and Asia and is available via over 10,000 speciality retailers. introdaction Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue St. Honoré in 1958. In 1966, the companys products reached the United States, where they were sold at luxury strip malls. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New Yorks Fifth Avenue. By 2007 Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business; the company said the premium c