《BEC 高级写作建议书》.pdf
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BEC 高级写作
建议书
朱岩
business proposal
1 introduction
2 facts and findings
3 recommendations
proposal vs report
proposal
→ similar structure
larger proportion of recommendations
proposal
pure suggestions
bad phenomenon
真题链接
pure suggestions
2.1 Your Managing Director has
decided that the company’s website
should be improved and has asked you
to consider ways of going about this.
真题链接
Write a proposal for the Managing
Director :
A Summarising the strengths and
weaknesses of the current website
B suggesting new services and
information to be provided through
the website
C explaining the benefits the
improvements would bring.
奇思妙想
A Summarising the strengths and
weaknesses the current website
innovation
information update
online purchase
online consultation
staff email addresses
奇思妙想
B suggesting new services and
information to be provided through
the website
corresponding answers
user friendly webs
奇思妙想
C explaining the benefits the
improvements would bring
increase sales
build company image
make brands well known
keep close contact with clients
小试牛刀
Proposal on the Companys Website
This proposal aims to illustrate the
advantages and disadvantages of the
companys website and ways of
improving it.
小试牛刀
Advantages and Disadvantages
Our company is among the first ones to
open our own website, an excellent
window for clients to know our
product
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