开服装店货品管理秘籍第五节（Open clothing store product management cheats section fifth）.doc

开服装店货品管理秘籍第五节（Open clothing store product management cheats section fifth） What happened to the goods in the fourth section? case One of my friends is your negative zone management marketing manager, recently to complain, for The freight band has been very confusing. He said: I am responsible for these shops, each time the company about ten million yuan of goods, divided into two waves. Section is all, and from here to the allocation of the following area, you can say basically Im in the whole Control the progress of goods on hand. But I always feel uncertain, afraid of goods will delay the sales late Period, and if early, customers see more, and to the real kingpin period is not fresh. These all Will have a great influence on our sales performance. He suggested whether there were some scientific cargo frequencies and general timelines Draw lessons from? This problem is believed to be a common problem in the industry. The above case is a marketing manager for the area of the goods, cargo band doubts. In fact, for the shop, each shops situation is different, in terms of goods also need Each shopkeeper is required to master these methods. Analysis Many brands are now calling on the band. On board means when the store is on the new product Instead of putting all the new products on the table at one time, they are divided into several times according to the characteristics of the product The goods, so that the turnover of several peaks, such as winter in early winter, in winter, winter three Second shipment. Usually, when our new arrivals arrive, our shop assistants are happy: Wow, here comes the new. The goods are so beautiful! They were eager to show them all at once, and the shops in general Also will be in the beginning of the season, all the new goods one-time put out. But in this way, the goods tend to be on the head One or two weeks, the product is very good, the more the back, the lower the turnover, shopping guides complain that there is no new Arrived, the cus