家乐福商品分类流程.ppt

商品分类流程Assortment Process 目前情况 Current Situation Main principles 主要原则 商品分类流程 Assortment Process Merchandise Unit South Region Assortment Process January 2003 品种与当地消费市场衔接不够 Assortment not in line with local markets consumption 因送货导致的缺货很多 Shortage due to Delivery issues 部分全国供应商反应慢和灵活性差 Lack of Flexibility from some national suppliers 以往缺陷 Diagnosis 2003年目标 Objectives for 2003 在全国组织结构的基础上,确定正确的当地单品结构. Define the right assortment at local level through national structure 提高店内的反应力和吸引力,更好地满足当地顾客的需求 Increase store reactivity and attractiveness, to better satisfy local customer needs 加强与供应商合作,更好控制他们的地区网络,以降低缺货 Reduce shortage working with suppliers ,controlling well their distribution network Strategy and assortment structure 策略/商品组织结构 Items selection 单品选择 National SDD 全国SDD Unit 区域 Unit and National SDD 区域及全国SDD Assortment structure control and follow up 商品组织结构的 控制及跟踪 National SDD National Negotiation Unit Stores Key players 主要控制者 National structure definition 全国商品结构定义 Items selection 单品选择 分类定位 Family positioning 组织结构 Assortment structure 排面陈列指南 Implementation guidelines 提议当地特产的单品 Item Proposal for specific local 巩固及控制组织结构的连续性Consolidate and control consistency with structure 根据全国分类 指南进行陈列Implementation according to family national guidelines 业绩分析 Performance analisis 排名 Benchmark 最佳例子 Best practise 业绩 跟踪及 行动计划Performance follow up and action plan Follow up and benchmark 跟踪及排名 全国性单品及品牌单品谈判 National items or brands negotiation National must have 分类最后决定 Final assortment 当地单品谈判 Local items negotiation 区 店 总部谈判 总部SDD