浅谈国际商务中的跨文化交际.pptx
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浅谈国际商务中的跨文化交际小组成员一、提高意识1、自我意识a、改变意识——认识到自己处在文化环境中b、及时感知并尊重其他文化的不同2、关于人们价值观和取向的意识及其它们的影响a、监测民族优越感3、欣然接受差异的必然性a、承认b、尊重差异c、“存异”4、对环境的灵敏度a、遇到问题不要逃避,人类不是万能的b、寻求更明智的方法去更好地解决问题Case:I have an American friend.I have invited him several times,and at last he invited me to his home one day.He told me to get there at 3 pm.I thought we could chat and have a meal together.I gave him a Chinese calendar,a woman’s scarf and a bottle of Chinese white wine.He only took out a dish of nuts,a plate of bread and a bottle of wine.After two hours chat,I found there was no hint of a meal and said good-bye to him.He only gave me a box of chocolate as a present for the New Year.After I got home,I found the box had already been opened.I was very surprised. Question :What surprised me and why?In China,a visit to home always includes a meal.And the guest always brings a relatively rich present to the host. And the present should be well wrapped or untouched.In the west,a visit to home only means a meeting,not necessarily including a meal.And the present is treated not as importantly as it is in China.I acted in a way that was based on Chinese customs,So I felt the American way was very surprised.二、知识在文化交际中的重要作用知识:指的是一个人拥有的认知信息,是在特定的文化环境中对人、环境起作用的适当的行为规范。重要性?(1)掌握一定的知识,才能正确理解他人表达的意思。(2)掌握一定知识,才能选择合适的行为来达到目的。(3)掌握一定知识,才能在特殊的文化环境中运用正确有效的行为。An?American?tourist?and?a?Chinese?couple?met?for?the?first?time.?They?are?introducing?themselves?like?this:?American?tourist:?It?was?so?nice?to?meet?you?both?here.??? Im?Lucy?Webster.?Thank?you?very?much.?Chinese?woman:?Its?a?pleasure.?Im?Li?Hong,?and?this?is?my?husband.?Welcome?to?China,?Miss?Lucy.?American?tourist:?Thank?you,?Mr.?and?Mrs.?Li.?Would?both?of?you?like?a?cup?of?coffee??Chinese?couple:?No, ?thanks.?Question:?What?went?wrong?in?the?case?and?Why?1)The?American?tourist?thinks?that?Li?Hongs?surname?is?her?husbands?surname,?because?she?is?unaware?of?the?fact?that?in?China?women?still?use?their?own?surnames?after?marriage.?2)?Li?thinks?that?Miss?is?a?res
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