浅谈国际商务中的跨文化交际.pptx

浅谈国际商务中的跨文化交际小组成员一、提高意识1、自我意识a、改变意识——认识到自己处在文化环境中b、及时感知并尊重其他文化的不同2、关于人们价值观和取向的意识及其它们的影响a、监测民族优越感3、欣然接受差异的必然性a、承认b、尊重差异c、“存异”4、对环境的灵敏度a、遇到问题不要逃避，人类不是万能的b、寻求更明智的方法去更好地解决问题Case:I have an American friend．I have invited him several times，and at last he invited me to his home one day．He told me to get there at 3 pm．I thought we could chat and have a meal together．I gave him a Chinese calendar，a woman’s scarf and a bottle of Chinese white wine．He only took out a dish of nuts，a plate of bread and a bottle of wine．After two hours chat，I found there was no hint of a meal and said good-bye to him．He only gave me a box of chocolate as a present for the New Year．After I got home，I found the box had already been opened．I was very surprised． Question ：What surprised me and why?In China，a visit to home always includes a meal．And the guest always brings a relatively rich present to the host. And the present should be well wrapped or untouched．In the west，a visit to home only means a meeting，not necessarily including a meal．And the present is treated not as importantly as it is in China．I acted in a way that was based on Chinese customs，So I felt the American way was very surprised．二、知识在文化交际中的重要作用知识：指的是一个人拥有的认知信息，是在特定的文化环境中对人、环境起作用的适当的行为规范。重要性？（1）掌握一定的知识，才能正确理解他人表达的意思。（2）掌握一定知识，才能选择合适的行为来达到目的。（3）掌握一定知识，才能在特殊的文化环境中运用正确有效的行为。An?American?tourist?and?a?Chinese?couple?met?for?the?first?time.?They?are?introducing?themselves?like?this:?American?tourist:?It?was?so?nice?to?meet?you?both?here.??? Im?Lucy?Webster.?Thank?you?very?much.?Chinese?woman:?Its?a?pleasure.?Im?Li?Hong,?and?this?is?my?husband.?Welcome?to?China,?Miss?Lucy.?American?tourist:?Thank?you,?Mr.?and?Mrs.?Li.?Would?both?of?you?like?a?cup?of?coffee??Chinese?couple:?No, ?thanks.?Question:?What?went?wrong?in?the?case?and?Why?1)The?American?tourist?thinks?that?Li?Hongs?surname?is?her?husbands?surname,?because?she?is?unaware?of?the?fact?that?in?China?women?still?use?their?own?surnames?after?marriage.?2)?Li?thinks?that?Miss?is?a?res