国际风情街项目调研规划书（International Customs Street project investigation plan）.doc

国际风情街项目调研规划书（International Customs Street project investigation plan） International Customs Street project investigation plan Author: Angel I. research background 1. project profiles The geographical position of the international style street is located in Jinan City, the town of Zhong Gong from Jinan City, South South Outer Ring Jiwei, arrived along national highway 104 southbound 10 km. Commercial Street South Zhonggong Town, West State Road 104. The scale of the project is about 800 meters long and 3 rows of commercial buildings on both sides of the street. The total floor space is about 35000 square meters (two east of the shopping street, and the construction area is estimated to be 15000 square meters). Architectural style of European architecture, a total of 19, more than 120 units, each unit construction area from 200 - 1000 square meters, mostly 300-600 square meters. Equipped with independent bathroom. Traffic conditions, internal transportation, commercial street to the East, no important place, so the commercial street internal traffic pressure is very small. External traffic from commercial street to Jinan City, there are 3 bus, as a suburb, the external traffic is relatively convenient. Building structure, low layer brick concrete structure, slope top. Target price of 2300 yuan / square meters (average price). 2. research background: Through scientific analysis and multi argument, as developers and marketing planning companies, they have reached an agreement on the orientation of the commercial format of international style street -- entertainment, leisure and MALL mode. The two sides to further meet the planning operators and end consumer demand for commercial street format, developers, investors, operators and ultimately win, consumer satisfaction with the business situation, carry out a comprehensive and in-depth market research is imperative. Two, research purposes 1. overview of research objectives: A. analyzes the consumer psychology and affordab