自主创新 实现品牌溢价的必经之路（Independent innovation, the only way to realize brand premium）.doc

自主创新 实现品牌溢价的必经之路（Independent innovation, the only way to realize brand premium） From made in China to created in China in the transition period, the charm of innovation is not small, especially in this particular stage of our country, but also in front of innovation with autonomy two words. To get rid of OEM and imitation, get rid of cheap and low-quality, independent innovation plays a decisive role in the brand premium of Chinese manufacturing industry. Stand on the shoulders of giants As someone pointed out, most of Chinas manufacturing industry has only done the lowest production link in the industrial chain. Based on practical considerations, Galanz has also experienced this stage. In 90s the last century, Galanz OEM innovation mode, adhere to the low cost OEM strategy and ascetic expansion mode, focus on their good production, the rapid growth of the worlds largest professional manufacturer of microwave ovens. But with other companies is different, Galanz takes out a large number of multinational companies and the competing road: cost optimization control of multinational companies through the integration of advanced equipment, technical force force, marketing power, brand power and its development in the world, standing on shoulders of giants, with the world famous brand Galanz made mode, expand the scale of international operations and management level, to find the advantages from the position of the global industrial chain division of labor. Because Galanz understand, you have to be strong yourself before you can bargain with such giants. Then, through the integration of resources, with its price advantage, Galanz in the global scope of cooperation with well-known multinational enterprises, the multinational enterprises with high technology content of assembly line to Galanz, do OEM for the. Most OEM enterprises only do assembly, but Galanz decided to take the road of innovation from the beginning, decided to start with the production of core components, gr