上海通用汽车品牌策略（30页）.ppt

Shanghai GM December,2002 There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays a key role in modern society. In China,more and more people hold a private car, what is the industry going to be? What should Shanghai GM do? Follow me please,…… December,2002 Macroscopical Environment Chinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion. China has the largest population in the world. Many new policies stimulate consumption. December,2002 Trend of Technology Electromotion car GPS(global positioning system) Hydrogen fuel battery Air-conditioner without Fluorin Information center---with internet Safety ,Environment Friendly,Comfortable------three key characters December,2002 Dopod 686 Leader GPS (GLOBAL POSITIONING SYSTEM) December,2002 The Blooming Chinese Market Jun. ~ Oct.,2002 Auto produce increase 34.85%, sale increase 35.55%。 Car produce increase 48.63%,sale increase 51.7%。 December,2002 Several Big Corporations Group name Profit (10 billion $) Turnover (10 billion $) Global sale (10 thousand) Capital (10 billion $) GM 28 1400 750 166 Ford 67 1180 680 230 Demla-Kreisler 64.7 1473 400 250 Volkswagen 13 750 458 124 Toyota 40 1060 445 230 Honda 24 540 234 30 December,2002 Foreign Carmakers Seek More Presence in China Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers. Chinas entry to the WTO, as policies on auto sector are relaxed, many international well-known auto firms set up their bases in China to attract consumers Auto consumption becomes more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will become more attractive and maturer. December,2002 International GM Henry Ford made the first automobile in 1886; General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world; GM became the l