毕业设计论文外文参考资料及译文浅析中小保险公司营销策略.doc

毕 业 设 计（论 文）外 文 参 考 资 料 及 译 文 (论文)题目： 浅析中小保险公司营销策略 学生姓名： 朱晓杰 学 号： 0721110411 专　　业： 金融学 所在学院： 龙蟠学院 指导教师： 王泓颖 职　　称： 副教授 2011年3月9日 Insurance Marketing: Creating a Successful Marketing Strategy for the Insurance Industry in Sierra Leone Kortor Kamara - About the Author: The author, Mr. KortorKamara has over 25 years experience in the insurance industry both in Sierra Leone and the United States. He is a Chartered Property Casualty Insurer and holds the Workers Compensation Claims Professional (WCCP) designation. He is a Member of the Chartered Insurance Institute (London); Certified Self-Insurance Claims Administrator-State of California; Registered World Bank Consultant and has served as a Consultant on various Insurance initiatives in Sierra Leone, including design of the countrys first Title Insurance Policy. In addition, Mr. Kamara is a graduate of Fourah Bay College, University of Sierra Leone, 1978-1981; studied Law at both the Univerisity of West Los Angeles School of Law and the California Southern School of Law in Riverside. He is currently a Doctoral Candidate in Insurance and Risk Management. Through association with Saddleback Re, were he serves as the Regional Manager, Africa Division, Mr. Kamara is intimately involved in the provision of reinsurance coverage, policy design, loss control, training and risk management services to the African Insurance marketplace. Mr. Kamara can be contacted at KortorKamara@. OVERVIEW: A common perception about insurance in most African countries is that carriers generally fail to honor policy contracts when insured losses occur, and in most cases resort to fine prints embedded in these insurance contracts to either deny claims or substantially reduce claim payments. Such is the refrain heard not only among insurance policyholders and customers but with alarming regularity from the general publ