平面设计毕业毕业论文.doc
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毕 业 论 文
课题名称： 平面广告的设计
院系名称： 软件学院
专业班级： 12秋平面设计1班
学生姓名： 王钰元
指导教师： 李娜
2015年 4月 30 日
目 录
一、引言············································4
二、内容摘要、关键词································4
三、正文············································5
第一章、平面广告的概念······························5
1、平面广告的基本概念···································5
第二章、软件的功能及应用····························6
1、PhotoshopCS软件环境··································6
2、PhotoshopCS功能······································7
3、Photoshop的工具应用··································8
第三章、点、线、面在平面广告中的应用················8
1、造型要素——点·······································9
2、造型要素——线·······································10
3、造型要素——面·······································11
第四章、平面广告“立体化”表现形式··················11
1、“立体化”表现形式产生的原因·························11
(1)寻求对传统平面广告的突破·································11
(2)审美需求·················································12
(3)科技的发展···············································12
2、“立体化”表现形式在平面广告中的应用·················12
(1)利用空间环境·············································12
(2)利用多媒体技术···········································12
(3)利用视错觉表现形式·······································12
四、创作心得·······································13
五、致谢···········································13
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