广州房地产业的管理转型（The management transformation of guangzhou real estate industry）.doc

广州房地产业的管理转型（The management transformation of guangzhou real estate industry） The controversial pearl river wall effect may be a microcosm of the citys property boom. From guangzhou to vigorously regulation at the start of the pearl river water system, puts forward the goal is to its governance into the Seine guangzhou, but soon have speech said, on both sides of the Seine is rural or ancient buildings, and the pearl river is actually two walls on both sides of the Taiwan straits, then, to the Seine see scenery, in guangzhou becomes a house group in the pearl river on the estate. Ji zhe, head of information office of the general manager of poly real estate office, told the story with a hidden worry. On the other hand, behind the boom is a rise in competition and a thin profit margin, which is reflected in the semi-annual report released by poly real estate in late August. In the first half of 2009, the net profit of poly real estate rose 35.01% year-on-year to 1.396 billion yuan, and its operating income reached 8.291 billion yuan, up 54.07 percent year on year. But the growth of poly real estate has slowed in the first half of this year, compared with the average annual doubling since its ipo. The second half is even less optimistic. New credit scale down is a foregone conclusion, parts of the rapidly rising prices also inhibited the residents willingness to buy, the uncertain macroeconomic outlook, poly will face more complex market environment. With the continuous development of the real estate market and norms, enterprise, relying on land dividend the era of excess profits no longer exist. In the future, industry concentration will increase gradually, at the same time, outside the industry large enterprises involved in real estate industry, it industry competition is increasingly fierce, the real estate industry profit margins in the long run will decline, ji zhe summed up poly real estate facing difficulties and challenges. The challenge is for everyone. Times p