大规模定制下的生产管理模式研究.doc

大规模定制下的生产管理模式研究 Abstract：Mass Customization is considered the 21st century mode of production, the advantage is at the same time to obtain economies of scale and scope. In this paper, the concept of mass customization from the study of mass customization from the production management model. Mass customization as a new management model, we can reduce the cost of doing business, but also to meet the personalized needs of users, providing a strategic advantage and economic value. Mass Customization has its existence and conditions of the soil, choose this mode of operation should be a good time to pay attention to, considering the various constraints, to carry out scientific decision-making. With economic globalization and competition, competition among enterprises will start to time-based competition and competition based on customer needs. To provide customers with customized products, improve customer satisfaction and the level of service enterprises, has become a modern enterprise to pursue new competitive advantages of a trend. Mass customization with its unique competitive advantage, attract attention, get rapid development. Custom made large-scale custom-designed products era. In short, mass customization is customization of products and services of mass production, which combines large-scale production of customized production and the advantages of the two modes of production, to meet the personalized needs of customers while maintaining a lower production costs and shorter delivery time. Mass customization with its unique advantages aroused widespread concern in the manufacturing sector, in the world has developed rapidly and become the mainstream of the 21st century mode of production. Key words: mass customization; production patterns; management model; 摘要：大规模定制被认为是21世纪的生产模式，其优势在于可以同时获得规模经济和范围经济。本文从大规模定制的概念出发研究了大规模定制的生产管理模式。大规模定制作为一种新的管理模式，既可以降低企业成本，又可以满足用户个性化的需求，为企业提供战略优势和经济价值。大规模定制有其赖以存在的土壤和条件，企业选择这种运作模式时应注意把握好时机，考虑各种制约因素，进行科学的决策。 随着经济全球化和竞争的加剧，企业之间的竞争开始