新编大学英语文化阅读2 教师用书 Unit 5.docx

Warm-up

新编大学英语文化阅读2教师用书

Unit5

Step1Brainstorming

Aspect

TraditionalMedia

SocialMedia

Speedofcommunication

Therecanbeadelayinthespreadofinformationduetopresstimes.

Socialmediaisimmediate,andtheinformationspreadsfaster.

Creationandspreadofcontent

Thecontentisusuallygeneratedbythe media

professionals andspreadsthroughthetraditional mediachannels such asnewspaper,televisionandradio.

Traditionalmediaisa one-way

conversation.

Thecontentgeneratedbytheusersofthesocialmediacanbetransmittedimmediately.

SocialMediaisatwo-wayconversation.

Targetpopulation

massconsumers

targeted audience orindividualusers

Step2Sharingyourideas1

Prosofnewmedia

Consofnewmedia

Socialmediahasmadeitpossible

foritsuserstoparticipateeventsorattendmeetingsfromanywhereintheworld.

Becauseofthespreadingspeed

andcontentlimitofsocialmedia,itcanproduceamassiveamountoffakenewsandrumors

Socialmediapostsaregenerallyshorter,meaningtheytakelesstimetoputtogether,andcanbepublishedimmediately.

Wenolongerneedtotuneintotheeveningnewstofindoutwhat’sgoingonintheworld.By

followtrendingnews,wecangetinstantupdatesonsocialmedia.

thatcanspreadamongmillionsofpeople.

Stalking,identitythefts,personalattacks,andmisuseofinformationaresomeofthethreatsfacedbytheusersofsocialmedia.

Todayoursocialmediaaredesignedinawaythatfavorspostsoverdiscussions,shallowcommentsoverdeepconversations.Sowhenbrowsingsocialmediaplatforms,somepeoplewouldratheragreewithothers’opinionthanquestionthem.

2

Thenewmediahasfundamentallychangedhowwelive.Firstandforemost,theemergenceofnewmediasuchasWeChathasalreadytransformedourwayofcommunication.NowadayswecanuseWeChattohaveface-to-faceconversationwithourfriendsnomatterwhereweare.Besides,socialmediaappsallowustoacquireinformation