電子商務ElectronicCommerce.ppt

* Prepared by: Jane Chen Apr. 22th, 2000 Electronic Commerce The Evolution of Inter-organizational Systems (IOS) Making Sense of Market Relationships Managing the Evolution of Technology From Inter-organizational Systems to Internet From Proprietary IOS to Platforms for Electronic Commerce (1) From Inter-organizational Systems to Internet Over the past four decades, the speed and functionality of technology to support information management and communication have dramatically increased, causing us to rethink the business value of information. Recently, there has been a strong upsurge in interest in the use of IT as a tool to support electronic commerce. Now, the IT which is used in the Electronic Commerce is changing from Inter-organization Systems to the Internet. 1) IOS Interaction Patterns One-to-one One-to-many Many-to-many Buyer - Seller System Seller-Buyer System Strategic Partnership System (2) The Evolution of Inter-organizational Systems (IOS) Inter-organizational Systems (IOS) － networked computers that enable companies to share information and information processing across organizational boundaries. For example: The IOS Evolution at American Airlines: Marketing System Purchasing System Electronic Markets 2) IOS Levels of Control Levels 0 Level 1 Level 2 Level 3 Internal Data Process Network operations/ Sharing Control Control management (EDI) control 1950s and early 1960s Levels of Interaction : one to one Levels of Control: 0 Internal operations/ management control AA (2) The Evolution of Inter-organizational Systems (IOS) 1968 to 1978 Level of Interaction AA Process Control Other airline Data Sharing AA Process Control Travel agents Minimal proc