全文可编辑worldreportmarket-日本超市用户分析报告：OK-外文版培训课件2024.7,temu.ppt

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Grocerystores:OKshoppersinJapan

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofOKshoppersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkOKshoppersinJapan(’’brandusers’’)againstJapanesegrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

OKisthetenthmostusedgrocerystoreinJapanwith7-EleveninfirstplaceManagementsummary:brandusageandcompetition

Top10mostusedgrocerystoresinJapan

7-Eleven

41%

AEON

38%

Gyomusuper

FamilyMar27%

27%MEGADonQuijote

20%

MaxValue

15%

SEIYU

Ito-Yokado

Life10%

9%

9%4

Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;