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CONSUMERSBRANDS
Video-on-demand:ABEMA
PremiumusersinJapan
ConsumerInsightsreport
June2024
ConsumerInsightsGlobal
Introductionsurvey
ReportoverviewGlobalsurveymethodology(1)
ThisreportoffersthereaderacomprehensiveoverviewofDesign:OnlineSurvey,splitquestionnairedesign
ABEMAPremiumusersinJapan:whotheyare;whatDuration:approx.15minutes
theylike;whattheythink;andhowtoreachthem.It
providesinsightsontheirdemographics,lifestyle,Language:officiallanguage(s)ofeachcountrywith
opinions,andmarketingtouchpoints.AmericanEnglishofferedasanalternative
Additionally,thereportallowsthereadertobenchmarkRegion:56countries
ABEMAPremiumusersinJapan(’’brandusers’’)
Numberofrespondents:
againstJapanesevideo-on-demandusersingeneral•12,000+forcountrieswiththeextendedsurvey
(’’categoryusers’’),andtheoverallJapanese(includingJapan)
consumer,labelledas’’allrespondents’’inthe•2,000+forthebasicsurvey
charts.