DATA MINING FOR BUSINESS INTELLIGENCE - （商业智能数据挖掘-）.PDF

DATA MINING FOR BUSINESS INTELLIGENCE Concepts, Techniques, and Applications in Microsoft Office Excel® with XLMiner® GALIT SHMUELI University of Maryland NITIN R. PATEL MIT PETER C. BRUCE *..*..$..§•.*•?*** ** . * - • WILEY- IINTERSCIENCE A JOHN WILEY SONS, INC., PUBLICATION CONTENTS Foreword xiii Preface xv Acknowledgments xvii 1 Introduction 1 1.1 What Is Data Mining? 1 1.2 Where Is Data Mining Used? 2 1.3 The Origins of Data Mining 2 1.4 The Rapid Growth of Data Mining 3 1.5 Why Are There So Many Different Methods? 4 1.6 Terminology and Notation 4 1.7 Road Maps to This Book 6 2 Overview of the Data Mining Process 9 2.1 Introduction 9 2.2 Core Ideas in Data Mining 9 2.3 Supervised and Unsupervised Learning 11 2.4 The Steps in Data Mining