耐用之道_天奴创造,天奴品牌营销实战管理（The way to create durable _ Tarantino, Tarantino brand marketing management）.doc

耐用之道_天奴创造,天奴品牌营销实战管理（The way to create durable _ Tarantino, Tarantino brand marketing management） Any product or industry cannot escape into growth -- -- -- mature growth regularity of the natural decline, and the rise of the ceramic industry about hardware industry, after nearly 20 years of glorious development, now also is the manufacturers sales decline, dealers said of an aged person, living hard, the whole industry into a vicious spiral of price war and the future is bleak. For the hardware industry, there are signs of a gradual decline. Such circumstances, be an anachronism, is still muddle along, contrarian breakthrough, and create a new brilliant? What to illuminate the future of hardware industry? China throughout the development of the industry of building materials, hardware, ceiling, floor and other industries belong to the same material industry, after the same workshop and the price war stage, but after more than ten years of development, has completed the industrial upgrading, forming a brand operation pattern. Because of the relatively low entry barrier, the hardware industry has more and more participants. There are about several hundred brands in the industry, and the concentration of the industry is relatively low. Domestic brands such as huitailong, elegant hardware development. Foreign brands staking, regional brand switch blocking. Beyond count motley crew with low cost, low price, flexible means to snatch the regional market share. The Internet has not yet seen a strong brand, but in other industries, the pace will accelerate. For consumers, the hardware is semi-finished products, installation and after-sales service is required before the completion of the use of experience, product appearance and technology are similar, quality is difficult to identify and detect in a short time. From the market demand, as the property of the associated industries, the development of real estate and national control policies have relatively large impact. In