爱立信：2014年Q3东亚移动互联网报告.pdf

NORTH EAST ASIA ERICSSON MOBILITY REPORT APPENDIX NOVEMBER 2014 Market overview Key figures: North East Asia M 2014 2020 CAGR 2014–2020 Mobile subscriptions (million) 1,575 2,100 5% Smartphone subscriptions (million) 1,030 1,800 10% Total mobile traffic (PB/month) 850 7,000 40% With a population of around 1.6 billion, North East Asia In Japan, there is rapid smartphone uptake among represents 22 percent of the world’s population. Japan young people. The Japanese are practical when dealing and China are currently the second and third largest with new technology, and it is mainly viewed as a tool consumer markets in the world after the US. that needs to be mastered in order to facilitate their jobs and lives. The uptake in data-centric mobile devices has led to rapid data growth in mobile networks. Fast adoption of Smartphone ownership and wide internet coverage locally developed social network and instant messaging enables South Koreans to instantly access the applications has emerged as a key trend among internet anywhere and at any time. consumers in North East Asia. From voice to data Mainland China’s extensive and rapid ongoing deployment Services that once required a computer can now of LTE means that the number of subscriptions for be accessed through mobile phones, a trend that is the technology is forecast to exceed 1.2 billion by steadily increasing. V