vpon：2014年q2台湾移动互联网市场报告.pdf

Vpon 行動廣告  2014年第二季 台灣行動市場數據報告 Agenda Taiwan Mobile Market - Mobile device market share (smartphone, tablet and mobile browser) User Behavior Analysis - Location, telecommunication companies, online behavior, App usage analysis Special Occasions - Dragon Boat Festival, Taipei metro attack, World cup 2014 Video App User Analysis - Video App user analysis Big Data Analysis and Application - Using mobile data to optimize performance Vpon in Taiwan 17 Million Unique users per month 2 Billion Requests per month 1,000 Renowned advertisers Source: UU, Q2 2014, Vpon Inc. Vpon in Asia Pan Asia Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Philippines, Indonesia, Japan and Korea. 10 Billion Impression per month Source: UU, Q2 2014, Vpon Inc. Vpon SDK Multi platform Support iPhone / iPad / Android / Mobile website. SDK 4 Provide CPM CPC Ad revenue. Comply with MRAID standard for international mobile Ad. MRAID, Mobile Rich Media Ad Interface Definitions, Source: /mraid Mobile device share iPhone Android iPad Android : iOS = 8 : 2 l  The number of Android devices grows comparing to previous quarter.