自助游译文中英文外文文献翻译.doc

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) Serendipity and Independent Travel William; Jeffrey; Nancy; John; Cari Abstract The independent travel market is not homogeneous. As smartphones and mobile navigation devices became ubiquitous, independent travellers are now allowed to explore the destination without making detailed plans. The purpose of this study is to explore tourists preferences for the level of structure vs serendipity in their travel experience, and investigate how different styles of independent travel relate to other tourist behaviour. Findings showed that independent travellers, overall, had a higher preference for serendipity than following a structured itinerary. Respondents who were more ‘serendipitous’ participated in more activities, particularly sightseeing and outdoor sports, while those who preferred ‘structured’ travel took part in fewer activities, in spite of their planning. As predicted, the ‘structured’ respondents spent more time on travel planning and were more likely to look for specific information, such as price and location. The ‘serendipitous’ respondents, however, did not wander without knowledge. Searching for more general information about the area, they in fact used more information sources than those who preferred ‘structured’ travel. Keywords: serendipity, independent travel, travel planning, information search Introduction Within tourism research, numerous typologies have emerged to classify tourists according to their travel behaviour, preference, and experiences (Uriely 2005) One fundamental distinction is the difference between tour groups and independent travellers (Madriga11995). In the past, joining package tours generally require less individual preparation, while independent travellers must engage in some level of planning and information search prior to their journey. The growing popularity of smartphones and mobile navigation devices, however, has increased the potential of personalized travel (Tumas and