全文可编辑worldreportmarket-瑞士航空公司用户分析报告：Lufthansa汉莎航空-外文版培训课件2024.7,temu.ppt

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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Airlines:Lufthansacustomersin

SwitzerlandConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofLufthansacustomersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereaderto

benchmarkLufthansacustomersinSwitzerland

(’’brandusers’’)againstSwissairlinecustomersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

LufthansaistheseventhmostusedairlineinSwitzerlandwithSWISSinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedairlinesinSwitzerland

SWISS

44%

easyJet

38%

EdelweissAir

15%

BritishAirways

Emirates

AirFrance

Lufth10%

10%

10%

Ryanair

TAPAirPortugal8%

7EtihadAirways

6%

4

Notes:Whichoftheseairlines