全文可编辑-德国航空公司用户分析报告：Lufthansa汉莎航空-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Airlines:Lufthansacustomersin

GermanConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofLufthansacustomersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkLufthansacustomersinGermany(’’brandusers’’)againstGermanairlinecustomersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingGermany)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof33%,LufthansaisthemostusedairlineinGermanyManagementsummary:brandusageandcompetition

Top10mostusedairlinesinGermany

Lufthansa

33%

Eurowings

25%

Ryanair

19%

easyJet

Condo13%

13%BritishAirways

TurkishAirlines

Emirates

11%

11%

10%

AirFrance

8%

4

Notes:Whichoftheseairlineshaveyoubookedafli