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CONSUMERSBRANDS
Messengers:WhatsAppusersin
SwitzerlandConsumerInsightsreport
June2024
ConsumerInsightsGlobalsurvey
Introduction
ReportoverviewGlobalsurveymethodology
(1)
ThisreportoffersthereaderacomprehensiveoverviewofWhatsAppusersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.
Additionally,thereportallowsthereadertobenchmarkWhatsAppusersinSwitzerland(’’brandusers’’)againstSwissmessengerusersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
•12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)
•2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
•ContinuousfromJanuarytoDecember
•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofJune2024
CHAPTER01
Managementsummary•Brandusage
•Keyinsights
Withausershareof79%,WhatsAppisbyfarthemostusedmessengerserviceinSwitzerland
Managementsummary:brandusageandcompetition
Top10mostusedmessengerservicesinSwitzerland
79%
FacebookMessenger
33%
FaceTime
25%
MicrosoftTeams
iMessage
Telegram
Skype
Zoom
Discor15%
14%
13%
13%
11%
4
Notes:Whichinstantmessengerorvideocalls