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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………
CONSUMERSBRANDS
Messengers:Telegramusersin
SouthAfricConsumerInsightsreport
June2024
ConsumerInsightsGlobalsurvey
Introduction
ReportoverviewGlobalsurveymethodology
(1)
ThisreportoffersthereaderacomprehensiveoverviewofTelegramusersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.
Additionally,thereportallowsthereadertobenchmarkTelegramusersinSouthAfrica(’’brandusers’’)againstSouthAfricanmessengerusersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.
ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.
Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes
Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative
Region:56countries
Numberofrespondents:
•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)
•2,000+forthebasicsurvey
Sample:Internetusers,aged18–64,quotassetongenderandage
Fieldwork:
•ContinuousfromJanuarytoDecember
•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear
2
Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign
Sources:
ConsumerInsightsGlobalasofJune2024
CHAPTER01
Managementsummary•Brandusage
•Keyinsights
Withausershareof32%,Telegramisoneofthetop3messengerservicesinSouthAfrica
Managementsummary:brandusageandcompetition
Top10mostusedmessengerservicesinSouthAfrica
93%
FacebookMessenger
57%
Telegram
Zoo32%
29%MicrosoftTeams
Skype
FaceTime
GoogleChat/Google22%
19%
17%
iMessage
11%
Discord
8%
4
Notes: