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消费电子，智能硬件，工业，农业，自动化，机器

人，服务，教育………

CONSUMERSBRANDS

Cars:Volkswagendriversin

Sweden

ConsumerInsightsreport

May2024

ConsumerInsightsGlobal

Introductionsurvey

ReportoverviewGlobalsurveymethodology(1)

ThisreportoffersthereaderacomprehensiveoverviewDesign:OnlineSurvey,splitquestionnairedesign

ofVolkswagendriversinSweden:whotheyare;whatDuration:approx.15minutes

theylike;whattheythink;andhowtoreachthem.It

providesinsightsontheirdemographics,lifestyle,Language:officiallanguage(s)ofeachcountrywith

opinions,andmarketingtouchpoints.AmericanEnglishofferedasanalternative

Additionally,thereportallowsthereadertobenchmarkRegion:56countries

VolkswagendriversinSweden(’’brandusers’’)

Numberofrespondents:

’

againstSwedishcardriversingeneral(’category•12,000+forcountrieswiththeextendedsurvey

users’’),andtheoverallSwedishconsumer,labelled(includingSweden)

as’’allrespondents’’inthecharts.•2,000+forthebasicsurvey

Ther