BEC商务英语高级写作 书信Letter课件.ppt

BEC HIGHER Letter Writing;九大常用公务信函;Letter 例题;Letter的两种基本格式;Letter写作规范;日期写作;书信的写作框架;回函常用的表达方法;告知写信目的;中间部分的写作;中间段常用的连接词句;表明原因;要求采取行动;结尾段;表示“感谢”的表达;期待回应;Sample ;;;Exercise one ; March 16, 2003 Dear Mr. Robinson, Thank you for your letter of 6 March 2003, asking if we would consider marketing your new mobile phones in China. In principle, we are definitely interested, but we need to make certain facts clear to you. Some five years ago, there were very few mobile phone uses in China. Now, use of mobile phones is accelerating every day and more people use them as essential tools in the world of business.;With a population of one billion, China’s market for mobile phones is extremely promising at the moment, but some major companies in this field, such as Motorola, Ericsson and Nokia, already have a strong base throughout China. China Telecom still have the monopoly of providing the network service throughout China, but, by analogy with what has happened in other countries, an enormous demand for cheap mobile phones and cheap service will probably cause China Telecom to lose its service monopoly. You should, therefore, be thinking in terms of setting up a network in China and not just selling telephone equipment.; There are some problem you will have to face. Mobile phone manufacturers in China now are constantly upgrading their models, makes them smaller, and even giving them the ability to send and receive fax and e-mail messages. You will need to provide all these facilities and more. Chinese customs duties are very high and, therefore, we will need to set-up joint-venture factories in China itself, to avoid prohibitive import taxes. ;;Sample;;;;To Expand Basic Sentence Patterns 1）Addition 增添法 with modifier words or phrases 2) Coordination 并列法 Independent Clause+ Coordinator+ Independent Clause Coordinating conjunction共七个：for, and, nor, but, or, yet, so. 连接副词：furthermore, besides, moreover, also, however 等 分号连接 3) Subordination 从