欧亚超市与沃尔玛4P组合策略比较研究-毕业论文（设计）.doc

序号（学号）： 0402080321 吉林农业大学发展学院 毕业论文 欧亚超市与沃尔玛4P组合策略比较研究 姓 名 陈 静 学 院 工商管理 专 业 市场营销 班 级 2008级3班 指导教师 吴安平 教授 2012 欧亚超市与沃尔玛4P组合策略比较研究 [摘要] 商业零售业是我国发展最快的行业之一，该行业内的企业产品销售周期短，盈利比较稳定，现金流动快，是业界普遍看好的行业，尤其是大型连锁类超市的营业模式，被大众迅速接受，发展速度很快。本文通过实际观察、文献分析等方法对沃尔玛和欧亚超市进行了详细介绍。首先阐述了4P营销策略的概念、产生和发展，接着对沃尔玛、欧亚超市的经营策略进行比较研究，然后针对欧亚、沃尔玛两大超市的优势和劣势进行研究，最后对超市的未来发展态势进行分析。希望通过本文能够对超市的发展和问题的研究提供一些见解。 [关键词] 欧亚超市 沃尔玛超市 4P策略 比较研究 The Comparative study of Eurasian Supermarket and Walmart about 4 P strategy [Abstract] Commodity retail is one of the fastest growing industries in China, the enterprise inside the industry products sales cycle is short, the profit is stable, cash flow is fast, the industry is generally optimistic about the industry, especially large supermarket chain class of business models, be accepted rapidly by the public, the speed of development is quickly. This article through the actual observation, analysis of literature and other methods to wal-mart and Eurasian supermarket described in detail. First expounded the concept of 4 P marketing strategies, production and development, then the wal-mart, Eurasian supermarket business strategy of comparative study, then for Eurasian, wal-mart optimal two big supermarket advantages and disadvantages, finally the future development trend of the supermarket is analyzed. Hope that through this paper can on the supermarket development and problems of the research provides some suggestions. [Keyword] Eurasian Supermarket Walmart 4 P strategy Comparative study 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc322897158 [摘要] PAGEREF _Toc322897158 \h 1 HYPERLINK \l _Toc322897159 [Abstract] PAGEREF _Toc322897159 \h 2 HYPERLINK \l _Toc322897160 目 录 PAGEREF _Toc322897160 \h 3 HYPERLINK \l _Toc322897161 前言 PAGEREF _Toc322897161 \h 4 HYPERLINK \l _Toc322897163 一、4p策略的概述 PAGEREF _Toc322897163 \h 4 HYPERLINK \l _Toc322897164 二、欧亚超市4