流媒体电视体验-从开机到关机(EN).pdf
From‘PowerOn’
to‘PowerOff’
UnderstandingtheStreamingTVExperience
Thestreamers’journeyto
contentismulti-faceted
WhatdoIneedto
catchupon?
WheredoIgoto
Isthereanynewfindit?Isanyshowleaving
showout?
thestreaming
platform?
WhatamIinthe
moodtowatch?
Whatsubscriptions
doIneed?
What’spopular?
Whataremy
friendswatching?
RESEARCHOBJECTIVES
ProfileStreamingTV
journeystounderstand...
•Moodandmotivations
•Contentnavigation
•Adreceptivity
Methodology:StreamingTVDiaries
Group#Group#Group#
RecruitedStreamingTVQualifiersMediaConsumptionLogAdReceptivity
ViewersFeedback