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流媒体电视体验-从开机到关机(EN).pdf

发布:2024-07-12约2.5万字共30页下载文档
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From‘PowerOn’

to‘PowerOff’

UnderstandingtheStreamingTVExperience

Thestreamers’journeyto

contentismulti-faceted

WhatdoIneedto

catchupon?

WheredoIgoto

Isthereanynewfindit?Isanyshowleaving

showout?

thestreaming

platform?

WhatamIinthe

moodtowatch?

Whatsubscriptions

doIneed?

What’spopular?

Whataremy

friendswatching?

RESEARCHOBJECTIVES

ProfileStreamingTV

journeystounderstand...

•Moodandmotivations

•Contentnavigation

•Adreceptivity

Methodology:StreamingTVDiaries

Group#Group#Group#

RecruitedStreamingTVQualifiersMediaConsumptionLogAdReceptivity

ViewersFeedback

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