《人力资源外文翻译--在线招聘教师：市场营销策略和信息》-毕业论文.doc

河北科技师范学院 本科毕业论文（设计）外文翻译 在线招聘教师：市场营销策略和信息 院（系、部）名 称 ： 商务管理系 专 业 名 称： 人力资源管理 学 生 姓 名： 魏翠影 学 生 学 号： 9110080118 指 导 教 师： 栾向晶 2012年01月06日 河北科技师范学院教务处制 河北科技师范学院2012届本科毕业论文（设计） PAGE PAGE 8 Recruiting Teachers Online: Marketing Strategies and Information Summary A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective teachers good pay while inviting them to imagine an exciting life outside the classroom, and are assuring both that the agency can make the “right” match. The article concludes with a list of recommendations for candidates and for agencies. Online teacher-recruitment agencies are competing vigorously in a globalized market-place to match schools’ needs to “cover” classes with young teachers’ desires to spread their wings, and earn more money, in new and exciting places. By all accounts, this industry is thriving, especially in large “receiving” countries like the United Kingdom (UK). However, many overseas-trained teachers report that they are not well informed about the challenges awaiting them at typical inner city London schools. Teachers – Don’t get caught out! The teacher recruitment industry is very competitive. For whatever reason, not all consultants from the multitude of agencies out there will necessarily conduct business in your best interest. We will endeavour to make you aware of as many potential hurdles as possible to ensure that you are not taken advantage of and receive the correct advise [sic] at all times. Direct marketing campaigns on university campuses are one of many strategies agencies use to recruit teachers, but these information sessions are generally very superficial. Prosp