冰山对比图表PPT模板.ppt

This work is licensed under a?Creative Commons Attribution ? Copyright S ? Copyright S ? Copyright S This work is licensed under a?Creative Commons Attribution ? Copyright S ? Copyright S This work is licensed under a?Creative Commons Attribution ? Copyright S ? Copyright S This work is licensed under a?Creative Commons Attribution ? Copyright S ? Copyright S Footer ? Copyright S Iceberg – Editable Diagram YOUR TEXT HERE YOUR TEXT HERE The Iceberg Model of Meaning This work is licensed under a?Creative Commons Attribution ? Copyright S Cognitive Factors Emotional Factors Surface Meaning Deeper Meaning Thinking, Reasoning, Decision-making, Logic, Recovery, Attention, Perception Surprise, Anger, Happiness, Fear, Love, Acceptance, Perception, Expectation, Disgust, Sorrow The Iceberg Analogy Of A Brand This work is licensed under a?Creative Commons Attribution ? Copyright S BRAND IMAGERY BRAND CREDIT Above the line Below the line = visible criteria : advertising promotions, prices, design, product range, public relations and the logo of a brand = Feeling about the brand uniqueness communication vividness contents appeal size brand likeability brand loyalty brand confidence Conditions of use /licenses/by-nd/3.0/ Contact: Showeet@ With the use of this free diagram you accept the following use and license conditions. You are free: To Share — to copy, distribute and transmit the work Under the following conditions: Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). No Derivative Works — You may not alter, transform, or build upon this work. For any distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page: /terms-of-use/ Any of the conditions can be waived if you get permission from In no event shall S be liable for any indirect, special or consequential damages a