矢量冰山对比ppt图表模板.pptx

Iceberg – Editable DiagramYOUR TEXT HEREYOUR TEXT HEREThe Iceberg Model of MeaningSurface MeaningCognitive FactorsThinking, Reasoning, Decision-making, Logic, Recovery, Attention, PerceptionDeeper MeaningEmotional FactorsSurprise, Anger, Happiness, Fear, Love, Acceptance, Perception, Expectation, Disgust, Sorrow? Copyright SThis work is licensed under a?/licenses/by-nd/3.0/Creative Commons AttributionThe Iceberg Analogy Of A BrandBRAND IMAGERYAbove the line= visible criteria : advertising promotions, prices, design, product range, public relations and the logo of a brandcommunicationcontents vividnesssizeuniquenessappealbrand likeabilitybrand loyalty brand confidence Below the lineBRAND CREDIT= Feeling about the brand? Copyright SThis work is licensed under a?/licenses/by-nd/3.0/Creative Commons Attribution