基于诺基亚这个品牌的介绍.ppt

NOKIA In 1865, Nokia • Aidesitan founder Frederick (Fredrik Idestam) in Finland, Nokia River along the creation of a wood pulp factory, named Nokia. Nokias neighbors in 1922, the production of leather shoes and high integration of Finland rubber tire manufacturing plant with the power cable telephone cable factory in Finland merger. In 1960, has developed into a paper, rubber, cable companies, such as integrated production of Nokia, the cable factory was set up in the electronics division to light electric transmission for the development of the core. At that time, the semiconductor technology from the laboratory to industrialization, which will be Nokias foundation. Nokia 1967 with the merger of Finland rubber cable plant after the formation of the Joint Group of Nokia. The group of the electronics industry made significant investments. In 1992, Ollila, Nokias head. He will focus on the companys business in the telecommunications industry to promote a standard GSM phone standard production. 1994 Nokia shares on the New York Stock Exchange. Nokia 1996 auction and cable TV production business, and mobile communications in the field of rapid development. Di Yiyi in 1998 to produce mobile phones has become the worlds largest mobile phone manufacturer. NOKIA In 1992, when Nokia has been paper, rubber, cables and other traditional industries into a computer to operate, electricity and telecommunications products, consumer goods and high-tech group. However, the company at the beginning of transition, there have been economic losses, about the new president, Ma - Ollila loudly: The future will belong to the era of communications, Nokia is to become a global telecommunications company. The chief executive took office on the one introduced To mobile phones as the center of the professional development of the new strategy. The paper, tires, cable, home electronics, such as business or kept to a minimum, or sold out or stand-alone, or even have to bear the pa