《案例分析：埃森哲的知识管理》.ppt

KnowledgeManagement@AccentureTeam3KatiaArrus JonathanHayesCristianOrellana JayBashuckySureshJayaraman

AgendaCaseIntroductionTheoreticalBackgroundofKMCompany’sBackgroundKnowledgeManagement@AccentureStrategyandSWOTAnalysisKnowledgeManagementTechnologyMainissuesAnalysisandRecommendationsActualImplementation

CaseIntroductionAccenturehadalonghistoryoffocusingonKnowledgeManagement(KM)AccenturefacedbudgetcuttingandheadcountreductionsMoredemandforKMPreparingthelaunchoftheKnowledgeExchangeT.Barfield(KMlead)neededtoproviderecommendationsforfuturedirection

WhatisKnowledgeManagement?KMcomprisesarangeofpracticesusedbyorganizationstoidentify,createanddistributeknowledge.Knowledgeconsistsof:personalknowledgeandexperiencepublishedmaterialspecificmaterial

KnowledgeManagement“Aformofexpertisemanagementwhichdrawsouttacitknowledgemakingitaccessibleforspecificpurposestoimprovetheperformanceoforganizations〞(Broadbent,1997)Itmustinvolvecapturingtheinternalknowledgegeneratedbyafirm–itsbestthinkingonproducts,customers,competitors,andprocesses–andsharingit.〞(DiMattiaet.al,1997)

WhyisKMimportant?RetentionofknowledgeHelpsorganizationsrepeatsuccessandpreventmistakesInanenvironmentinwhichtheinformationiswidelyavailable,thesuccessfulplayersaretheonesthatproperlyleveragethatasset

KM-ITtoolsE-Mail,InternetIntranetDocumentManagementWorkflow/GroupwareImagingInformationretrievalsystemsElectronicpublishingsystemsDataWarehousingandDataMining

CompanyBackgroundOriginatedasafeasibilitystudyforGeneralElectricin1953ArthurAndersenimplementedautomatingpayrollprocessingatGEFormedasAndersonConsultingin1989Accenturewentpublicin2001

CompanyBackgroundWon2006MAKEAwardOtherwinnersincluded:Apple,Google,Microsoft,PWCEmployees100,000(2005),178,000(2021)Consolidatedin47countrieswithhea