教学笔记案例2teaching note case02.pdf

TeachingNote

CASE2

E+Co:ATippingPointforCleanEnergyEntrepreneurship(A)

CASESYNOPSIS

E+Co()isanorganizationthatmakescleanenergyinvestmentsindeveloping

countries.ThebasicideabehindE+Coisthatthereisdemandforcleanandaffordableenergyin

developingcountriesandthisdemandcanbebestsatisfiedbylocalentrepreneurs.Tothisend,E+Co

investscapitalandprovidesbusinessdevelopingservicestoentrepreneursanscentcompaniesin

developingcountries.

ThecasechroniclestheworkthatE+Codoes,alongwithitsinternally-motivatedchallengetoincreaseits

impactfrom10millionpeopleservedto100millionby2020.Theneediscompelling.Accordingto

E+Co’sWebsite,1.6billionpeopleinthedevelopingpartsoftheworldlivewithoutelectricityandmore

than2billionpeoplecontinuetocookwithfirewoodandcharcoal(whichcausesmanyhealthproblems,

particularlywhenthecookingtakesplaceindoors).E+Co’sformulaisstraightforward.Findgreat

entrepreneurs(inthedevelopingcountries),helpthemdevelopbusinessplansforcleanenergy

businesses,andthenprovidetheinvestmentcapitaltogetstarted.Onceabusinessbecomesuccessful,

E+Coexitstheinvestment(ifpossible)andusesthemoneytofundadditionalbusinesses.

E+Coisreadytoexpand.It’slookingtoscale,butitschallengeisdaunting.It’swonderingifitmust“go

italone”orwhetheritmustfindanotherpathtoaccomplishitsobjectives.

POTENTIALUSES

Thiscasecanbeusedforseveralpurposes.

TopicApplicableChaptersinExplanation

Barringer/Ireland,3rdEdition

Importanceof1Thecasevividlydemonstratesthe

Entrepreneurship