毕业论文-房地产上市策划.doc

编号： 毕 业 论 文 题 目：xxxxxxxxxxxx房地产 “穿山18号”上市策划 学 院： 商 学 院 专 业： 市场营销 学生姓名： 学 号： 指导教师： 职 称： 讲 师 摘 要 房地产行业是的行业市场处于期市场的确取得了一定的成功本具有重要的现实意义Abstract The real estate industry is one of the hot industries. Guilin’s real estate industry is in the developing stage. Guilin is fond by the world due to its an international tourism destination itself. During the recent decade, the number of people who settled in Guilin is increasing annually, including those who come from other province or overseas country. This trend offers a good advantage and opportunity to develop the real estate industry, and it also promotes the development of the Guilin’s premium real estate. Xinchang real estate has been made a certain success when it entered the Guilin market in the year 2003. Among the Guilin real estate market, Guilin Xinchang real estate has gain a certain market share by its good reputation of abundant capital and high quality real estate. This paper has a very important practical significance of how to promote Xinchang’s new real estate---Chuanshan 18. In order to come up a comprehensive and systematic marketing campaign for the company, author will employ the environment analysis about the real estate and SWOT (strengths, weakness, opportunities and treats) analysis of the Chuanshan 18. Firstly, this paper will talk about the theoretical basis of writing a marketing strategy. Secondly, it will offer an in-depth analysis of Guilin real estate’s market, industry situation and competitors. Then, it will analyze Guilin Chuanshan’s advantages, disadvantages, opportunities, treats and current market situation by employing SWOT analysis method. Finally, based with the opportunities and treats of the Guilin’s external environment, and the advantages and disadvantage of the internal resources, author w