商务管理 外文翻译 外文文献 英文文献 凡客诚品的网络营销策略分析.doc

Network marketing strategy analysis of VANCL Abstract: 21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high - technology to provide consumers with various types of service, is a important way of future competition advantage. VANCL makes a huge success by the network marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the network marketing way as the foundation, reading VANCL marketing strategy. Key words: Network marketing Marketing strategy VANCL The network marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if VANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method. The marketing situation of VANCL With the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market in other properties, once created clothing direct sales model the myth of a brief period of prosperity in PPG after into decline. And take the same pattern that honesty-this is established for ju