《Erin Anderson and the Path Breaking Work of TCE》.pdf

Journal of Retailing 86 (3, 2010) 232–247 Erin Anderson and the Path Breaking Work of TCE in New Areas of Business Research: Transaction Costs in Action Aline Gatignon ∗, Hubert Gatignon INSEAD, Boulevard de Constance, 77305 Fontainebleau Cedex, France Abstract This review article synthesizes Erin Anderson’s academic contribution, with an emphasis on two path breaking aspects of her work, namely the operationalization of TCA in different contexts and the refinement of the theory. We review the measures that she developed to reflect key TCE constructs, and identify five contexts in which Erin Anderson’s application of TCE concepts broke new paths. These are employee or representative salesforces, choice of foreign entry mode, new market entry and innovation, countertrade, and ethics. We highlight a number of ways in which her research integrates other theories to transaction cost economics, thereby deepening our understanding of key issues involving make or buy decisions. Finally, we draw attention to directions for future research identified through her work. © 2010 New York University. Published by Elsevier Inc. All rights reserved. Keywords: Erin Anderson; TCE; TCA; Transaction costs; Asset specificity Erin Anderson, who passed away in 2007, felt immensely throughout her career, she published 43 scholarly articles as grateful towards Barton Weitz, her PhD advisor who set well as 6 book chapters on transaction costs in action, and was her on the path to discovering Williamsonian Economics. nominated in ISI’s top 0.5% most cited scholars in business and Williamson’s transaction cost economics took her on a jour- economics in 2003. This review article is an at