牛津高中英语模块4第一单元Welcome-to-the-unit.ppt
WelcometotheunitUnit1Advertising
Wherecanwefindads?Almosteverywhere.Forexample,onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.
TvsRadiosWebsitesNewspapers
Meansoftransportation
Onbillboardsbanners
Whatisanadvertisement?
Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.
Picture-talking:Icansee__________inthepicture.Theadtriestosell__________.Ifweusetheproduct,wewill________Ittriestomake/remindus_________
airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheap
Whatcanyouseeinthepicture?
harmful?badeffectsoftakingdrugsslogan
aposterofshampooadHowdoestheaddescribeshampoo?soft,shineDoyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?
commercialadvertisements
purpose?
Whatisthepurposeoftheseadvertisements?Tosellproducts/servicesToencouragepeopletobuyproducts/services.
publicserviceadvertisements/PSAspurpose?tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.
Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialmercialads/CAs商业广告publicserviceads/PSAs公益广告
AGuessinggameCanyouguesswhattheadsareadvertising?13524
GettingthemessageYou’resurrounded!
GettingthemessageThemostpowerfulpesticide
Protectwater,Protectourselves.
Cherishyourlife!
CommercialadvertisementsPublicserviceadvertisements
DiscussionCAsVSPSAs
makepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragep