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牛津高中英语模块4第一单元Welcome-to-the-unit.ppt

发布:2025-02-09约3.68千字共36页下载文档
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WelcometotheunitUnit1Advertising

Wherecanwefindads?Almosteverywhere.Forexample,onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.

TvsRadiosWebsitesNewspapers

Meansoftransportation

Onbillboardsbanners

Whatisanadvertisement?

Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialproblems.

Picture-talking:Icansee__________inthepicture.Theadtriestosell__________.Ifweusetheproduct,wewill________Ittriestomake/remindus_________

airlineserviceIfyoucreateanadaboutairlineservice,whatdoyouthinkisthemostimportantsafefastcomfortablecheap

Whatcanyouseeinthepicture?

harmful?badeffectsoftakingdrugsslogan

aposterofshampooadHowdoestheaddescribeshampoo?soft,shineDoyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo?

commercialadvertisements

purpose?

Whatisthepurposeoftheseadvertisements?Tosellproducts/servicesToencouragepeopletobuyproducts/services.

publicserviceadvertisements/PSAspurpose?tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.

Whatisanadvertisement?(definition)advertisementagoodwayto____________________________agoodwayto____________________________sellproductsorservicesmakepeopleawareofsocialmercialads/CAs商业广告publicserviceads/PSAs公益广告

AGuessinggameCanyouguesswhattheadsareadvertising?13524

GettingthemessageYou’resurrounded!

GettingthemessageThemostpowerfulpesticide

Protectwater,Protectourselves.

Cherishyourlife!

CommercialadvertisementsPublicserviceadvertisements

DiscussionCAsVSPSAs

makepeoplebelievetheyaretellingthetruth,sometimesbytrickingusPSAsCommercialadseducatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelpservethepublictheyareusuallyfreeandusuallytrueencouragep

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